Elevate Your Online Presence with DIY Website Tips


In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Range Marketing, founded in 2013, has been at the forefront of website design, search engine optimization, and social media marketing in Buffalo. With over 400 clients and proprietary SEO software, they are the experts in helping businesses thrive online. In this DIY tips article, we’ll share some insights to help you take your website to the next level.

Responsive Design

  1. Ensure your website is mobile-friendly by implementing responsive design. With more than 50% of web traffic coming from mobile devices, it’s essential to provide a seamless experience across different screen sizes.
  2. Use a responsive website template or framework that automatically adjusts the layout and content based on the device’s screen size.

Search Engine Optimization (SEO)

  1. Conduct keyword research to identify relevant terms that your target audience is searching for, and incorporate them naturally into your website’s content.
  2. Optimize your website’s meta tags, including the title, description, and header tags, to improve visibility in search engine results.
  3. Build high-quality backlinks by creating valuable content that other reputable websites will want to link to.

User Experience (UX)

  1. Simplify navigation by organizing your website’s structure logically and using clear, descriptive labels for your menu items.
  2. Ensure your website loads quickly by optimizing images, minifying code, and leveraging browser caching.
  3. Incorporate calls-to-action (CTAs) strategically throughout your website to guide visitors towards desired actions, such as making a purchase or filling out a contact form.

Social Media Integration

  1. Add social media icons or buttons to your website, making it easy for visitors to connect with you on various platforms.
  2. Leverage social media to drive traffic to your website by sharing engaging content and promoting special offers or updates.


By implementing these DIY tips, you can enhance your website’s performance, improve user experience, and ultimately drive more traffic and conversions. However, if you need professional assistance or want to take your online presence to the next level, consider partnering with Range Marketing – the experts in website design, SEO, and social media marketing in Buffalo.